The Experience Lab brings education and industry together. It is a joint initiative by HID, Sanquin Academy, ROC van Amsterdam and the City of Amsterdam.
We develop the next generation of biomedical talent in an environment where learning feels real.
Students enter a high-tech lab and meet Anisa, a young patient at the center of the story. Through AI, storytelling and gamification they run analyses, interpret results and decide what happens next. They learn lab skills and understand the human side of working in healthcare.
The Experience Lab grows step by step. Our first module targets first- and second-year vocational students in laboratory studies. More learning paths will follow.
This is where students build confidence, skills and purpose.
By joining, partners help shape future professionals and contribute directly to a stronger talent pool for the field. This is a shared responsibility—public and private—working side by side.
Be part of the group that moves education forward.
The healthcare sector needs well-trained laboratory professionals. The Experience Lab prepares students for this role by giving them a safe place to practise, make mistakes and grow.
By learning through experience, students build confidence and understand how their work contributes to diagnostics, treatment and research.
The lab brings education, science and practice together. It connects partners from industry, government and knowledge institutions and supports equal opportunities in education.
Students move through an interactive journey:
Students step into the Experience Lab and enter the world of patient Anisa. A short story sets the scene: a young patient arrives with unexplained symptoms. Time matters.
This introduction guides students into Anisa’s story and explains why their role in the lab is important. They see how every action connects to the patient’s situation and how technology supports their next steps. It creates focus and prepares them for what follows.
Students enter the lab and start their investigation. They analyse samples, read results and take decisions that shape Anisa’s story.
AI responds to their actions and starts a direct conversation with the students.
The story develops under time pressure.
Students need to act, reflect and move on.
Each choice has visible impact on Anisa’s situation.The mix of AI, storytelling and gamified tasks keeps them engaged and shows the importance of clear thinking in a dynamic setting.
After the simulation, students enter the feedback room. Here they see the impact of their earlier decisions.
AI shows how their results connect to Anisa’s case.
Students look back at key moments, compare choices and understand why certain findings needed confirmation.
This space helps them sharpen their reasoning before they continue with the next learning step.
Your organisation becomes part of the learning environment that shapes tomorrow’s workforce. Students learn with your tools, see your brand in context and build early familiarity with your products.
Partners can demonstrate instruments, software or workflows inside the Experience Lab. Students and teachers work with real-life tools, which helps them understand how processes function in practice.
Your team can join teaching moments, deliver guest sessions or support specific modules. This offers insight into how students learn, what they need and how teaching teams work.
Partners benefit from the media attention around the Experience Lab. Your brand appears in stories about innovation and talent development, which strengthens visibility among students and professionals.
The lab provides clear feedback on usability, workflow and training needs. Partners receive input from students, teachers and professionals, which supports product development and service improvement.
Partners can test new ideas, tools and teaching methods in a controlled setting. The Experience Lab offers direct feedback from students, teachers and professionals, which supports improvement and collaboration across education, industry and research.
Organisations that join the Experience Lab take an active role in strengthening the next generation of lab professionals.
The sponsor packages offer different levels of engagement and exposure on the HID campus and online.
*Talent interactions are structured moments where your organisation meets students inside the Experience Lab.
*We develop a custom Experience based on your organisation’s field. Students learn about your work through an interactive scenario shaped around your expertise. Once created, the module becomes part of the regular programme for student groups.
