1

Discover 

Students step into the Experience Lab and enter the world of patient Anisa. A short story sets the scene: a young patient arrives with unexplained symptoms. Time matters.
This introduction guides students into Anisa’s story and explains why their role in the lab is important. They see how every action connects to the patient’s situation and how technology supports their next steps. It creates focus and prepares them for what follows.

2

Experience

Students enter the lab and start their investigation. They analyse samples, read results and take decisions that shape Anisa’s story. 
AI responds to their actions and starts a direct conversation with the students. The story develops under time pressure. Students need to act, reflect and move on. Each choice has visible impact on Anisa’s situation.The mix of AI, storytelling and gamified tasks keeps them engaged and shows the importance of clear thinking in a dynamic setting.

3

Experience

After the simulation, students enter the feedback room. Here they see the impact of their earlier decisions. AI shows how their results connect to Anisa’s case. Students look back at key moments, compare choices and understand why certain findings needed confirmation.
This space helps them sharpen their reasoning before they continue with the next learning step.

Sponsor packages

Organisations that join the Experience Lab take an active role in strengthening the next generation of lab professionals.
The sponsor packages offer different levels of engagement and exposure on the HID campus and online.

Standard

5,000
  • Social media mention
  • Website logo + link
  • Logo on the Lab sponsor wall
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Popular

Pro

10,000
  • Social media mention
  • Website logo + link
  • Logo on the Lab sponsor wall
  • Two talent interactions a year*
  • Opportunity to distribute promotional goodies
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*Talent interactions are structured moments where your organisation meets students inside the Experience Lab.

Project based

20,000
  • Exclusive Experience learning module*
  • Social media mention
  • Website logo + link
  • Logo on the Lab sponsor wall
  • Two talent interactions a year*
  • Opportunity to distribute promotional goodies
Book a meeting now

*We develop a custom Experience based on your organisation’s field. Students learn about your work through an interactive scenario shaped around your expertise. Once created, the module becomes part of the regular programme for student groups.

What is the Experience Lab?

The Experience Lab brings education and industry together. It is a joint initiative by HID, Sanquin Academy, ROC van Amsterdam and the City of Amsterdam.
We develop the next generation of biomedical talent in an environment where learning feels real.

Students enter a high-tech lab and meet Anisa, a young patient at the center of the story. Through AI, storytelling and gamification they run analyses, interpret results and decide what happens next. They learn lab skills and understand the human side of working in healthcare.

The Experience Lab grows step by step. Our first module targets first- and second-year vocational students in laboratory studies. More learning paths will follow.
This is where students build confidence, skills and purpose.
By joining, partners help shape future professionals and contribute directly to a stronger talent pool for the field. This is a shared responsibility—public and private—working side by side.

Be part of the group that moves education forward.